THE BIG STORY: More than perhaps any other artist in today’s music industry, Taylor Swift is a savvy businessperson – and like any CEO, she’s aware of the importance of legally protecting her brand. Swift filed an action last week aimed at blocking a New York bedding company from getting a federal trademark registration on a logo featuring the name “Swift Home.” Arguing that it was confusingly similar to her own signature logo, Taylor’s lawyers warned that it could “deceive and mislead” people into thinking she had somehow endorsed the brand. “Consumers would immediately recognize the name ‘SWIFT’ as identifying the Artist,” Taylor’s attorney, Rebecca Liebowitz of the law firm Venable LLP, wrote in the filing. Such trademark opposition cases are a common tactic for big brands like Nike or Apple, aimed at preventing others from securing their own look-alike trademark. But major music stars like Jay-Z and Snoop Dogg also file them regularly to fend off copycats — like a case filed b...